Open Access Open Access  Restricted Access Subscription Access

The Organizational Attraction at Company-Owned University

Rocky Rocky, Rayini Dahesihsari

Abstract


This study took place in a university established by a company. The aim of this study is to investigate factors which may influence the university students’ affect toward the parent company. The construct of interest is organizational attraction, which is the positive attitude of an individual regarding an organization. A combination of qualitative and quantitative methods were used in this study. The total number of participants in this study was 161 (60 males, 101 females; 84 students who never worked before, 64 worked part time, 13 have worked full time). Results showed the students had neutral attitude toward the organization as a workplace. This indicates that the students do not necessarily prefer the parent company to other companies. Other findings showed the first year students have higher level of organizational attraction compared to final year students, presumably due to word of mouth by the lecturers.

DOI : https://doi.org/10.21632/irjbs.9.3.185-197 

Keywords:
Organizational Attraction, Employer Knowledge, Recruitment, Sourcing


Full Text:

PDF pp.185-197

Refbacks

  • There are currently no refbacks.




Recent Articles

How do Entrepreneurial Human Resource Practices Determine Small Firms’ Performance?(pp 133-164) doi.org/10.21632/irjbs.9.3.133-146

Sulaimiah, Sulhaini

December 2016 - March 2017

The Impact of Family Control on Dividend Policy: Evidence from Indonesia (pp 147 156) doi.org/10.21632/irjbs.9.3.147-156

Lukas Setia-Atmaja

December 2016 - March 2017

Accountability and Incumbent Re-election in Indonesian Local Government (pp 157-168) doi.org/10.21632/irjbs.9.3.157-168

Retno Yuliati, Soemarso Slamet Raharjo, Dodik Siswantoro

Recent Articles

Business Process Reengineering of Sustainable Teak Forest at Agroforestry Industry (pp 169-183) doi.org/10.21632/irjbs.9.3.169-183

Muhammad Alkaff, Marimin Marimin, Yandra Arkeman, Sukardi Sukardi, Herry Purnomo

December 2016 - March 2017

The Organizational Attraction at Company-Owned University (pp 185-197)

Rocky Rocky, Rayini Dahesihsari