RETRACTED: The Quest for Inauthenticity: How Indonesian Bikers Co-Produce Value through Brand Camouflage (pp.121-139)

Abstract

ARTICLE RETRACTED

Following a rigorous, careful concern and considered review of an article published inInternational Research Journal of Business Studiestitled The Quest for Inauthenticity: How Indonesian Bikers Co-Produce Value through Brand Camouflage in Vol 7, No 2, pp. 121-139, August-November 2014 (DOI Issue:http://dx.doi.org/10.21632/irjbs.7.2); we retract the article.

The article contains redundant material due to the publication of the same article (with different title)inanother journal.Editors have found and the author has confirmed that the paper titled "Bought to be Rebuilt: How Indonesian Bikers Co-Produce Value through Brand Camouflage" had been published in theInternational Journal of Applied Business and Economic Research, Vol. 14, No. 1, 2016 (without DOI).

The document and its content has been removed fromInternational Research Journal of Business Studies, and reasonable effort should be made to remove all references to this article.

The keywords for this article are:Service dominant logic, brand camouflage, and objective inauthenticity.