Email this article 
Article Metrics |
 Article abstract view : 2120 times |
 PDF full text: 1052 times
|
Consumer Preference Towards Fruit Leather Attributes of Madurese Exotic Tropical Fruits
Abstract
Madura island has high potential for producing tropical fruits, but it stil not being well managed especially concerning with the value added Fruit leather is a product created by using various fruits and simple technology application. Fruit leather is categorized as new product on the market, therefore it is important to know consumer preference towards fruit leather attributes so that producer can design an acceptable product in the market. The research investigated attributes within the levels that become consumer preference in purchasing fruit leather product. There were 60 samples respondents taken accidentally at Bangkalan Plaza Shopping area. Method being used was conjoint analysis. Result showed that fruit leather being chosen by consumers as preference are gummy, mixed fruit taste, yellow color small roll shape, at 100 grams and in a plastic tube package.
Keywords:
Preference, attributes, fruit leather, conjoint
Full Text:
PDF
References
Andriyani, F., Astuti, R., & Effendi, M. (2014). Preferensi Konsumen Terhadap Produk Kripik Buah So Kressh Menggunakan Analisis Konjoin. Tesis. Program Pasca Sarjana Universitas Brawijaya. Malang.
Assauri S. (1992). Manajemen Pemasaran Dasar, Konsep dan Strategi. Rajawali. Jakarta.
Ashraf , S. & Zaheer Abbas, (2015). Conjoint Analysis: A Study on Gourmet Bakery Items and Services. International Journal of Multidisciplinary Consortium, 2, 9-15.
Badan Pusat Statistik. 2016. Bangkalan Dalam Angka.
Carroll, J. D. & Green, P. E. (1995). Psychometric Methods in Marketing Research: Part I, Conjoint Analysis. Journal of Marketing Research, 32, 385-391.
Cheng, C.-H., Lin, S.-Y., & Tsai, C.-C. (2014). Investigating Consumer Preferences in Choosing Vegetarian Restaurants UsingConjoint Analysis. Current Urban Studies, 2, 279-290.
Diamante, L.D.M., Li, S., Xu, Q., & Busch, J. (2013). Effects of apple juice concentrate, black currant concentrate and pectin levels on selected wualities of apple-black currant fruit leather. Foods 2, 430-440.
FAO. Fruit Leather. www.fao.org. Accessed March 1, 2016.
Fauziyah, E., Umi Purwandari, Iffan Maflahah, & Eko Murniyanto. (2014). Agribisnis Mie Sehat Berbahan Baku Umbi Lahan Kering. UTM Press. Bangkalan.
Fox, J. (1997). Applied Regression Analysis, Linear Models, and Related Methods. Thousand Oaks, CA: Sage
Green, P. E., & Srinivasan, V. (1978). Conjoint Analysis in Consumer Research: Issues and Outlook. Journal of Consumer Research, 5, 103-123.
Green, P. E., & Krieger, A.M. (1996). Individualized Hybrid Models for Conjoint Analysis. Management Science, 42, 850- 867.
Haaijer, R., Kamakura, W. & Wedel, M. (2000). Response Latencies in the Analysis of Conjoint Choice Experiment. Journal of Marketing Research, Vol. 37, No.3, pp. 376-382.
Head, M., & Ziolkowski, N. (2010). Understanding Student Attitudes of Mobile Phone Applications and Tools: A Study Using Conjoint, Cluster and SEM Analyses. Proceedings of the 18th European Conference on Information Systems (ECIS 2010) Pretoria, South Africa, 2010
Hensher, D. (2001) The Valuation of Commuter Travel Time Savings for Car Drivers: Evaluating Alternative Model Specifications. Transportation, 28, 101 -118.
Imami, D., Engjell, S., Edvin, Z., Maurizio C., Catherine C., & Alban C. (2016). Analysis of consumers preferences for typical local cheese in Albania applying conjoint analysis. New Medit, 15, 49-55.
Kalsum, U., Elys F., & Taufik R. (2013). Preferensi Konsumen dalam Membeli Rengginang Lorjuk di Kecamatan Kamal
Bangkalan. Agriekonomika, 2, 153-162.
Kuzmanovic, M., & Martic, M. An Approach to Competitive Product Line Design Using Conjoint Data. (2012). Expert Systemswith Application, 39, 7262-7269.
Kuzmanovic, M., & Martic, M. (2010). Using Conjoint Analysis to Create Superior Value to Customers. Metalurgia International,17, 93-99.
Kuzmanovi?, M., & Obradovi?, T. (2010). The Role of Conjoint Analysis in the New Product Price Sensibility Research.Management Journal for Theory and Practice Management, 15, 51 -58.
Kotler P. 2000. Marketing Management. Prentice Hall. New Jersey.
Copyright (c) 2018 Elys Fauziyah
International Research Journal of Business Studies has been covered by the following services: | ||||||||||||||||||||||||
|
