Article Metrics
Article abstract view : 150 times
PDF full text: 0 times

Factors Influencing Repurchase Intention of Facemasks from Online Platforms

Dinesh Elango, Simon Nnaemeka Ajah

Abstract


At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.

Keywords


Covid-19; Facemask; Online; Perceived Quality; Repurchase Intention

Full Text:

PDF

References


Alghareeb, S. (2022). Mobile Banking Adoption among Undergraduate Students in Kuwait University. OALib, 09(06), 1–13. https://doi.org/10.4236/oalib.1106458

Alvarez-Risco, A., Quipuzco-Chicata, L., & Escudero-Cipriani, C. (2021). Determinants of online repurchase intention in COVID-19 times: Evidence from an emerging economy. Lecturas de Economía, 1(96), 101–143. https://doi.org/10.17533/udea.le.n96a342638

Ashfaq, M., Yun, J., Waheed, A., Khan, M. S., & Farrukh, M. (2019). Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence From China. SAGE Open, 9(2), 1–14. https://doi.org/10.1177/2158244019846212

Bakri, M. H., Sian, L. P., Habidin, N. F., Aziz, N. A. A., & Masrom, N. R. (2021). Determinants affecting customer perceived e-service quality towards e-retailing shopping site in Malaysia. International Journal of Business Excellence, 25(4), 491. https://doi.org/10.1504/IJBEX.2021.119752

Bodlaj, M., Povše, H., & Vida, I. (2017). Cross-Border Relational Exchange in SMEs: The Impact of Flexibility-Based Trust on Export Performance. Journal of East European Management Studies, 22(2), 199–220. https://doi.org/10.5771/0949-6181-2017-2-199

Borwonputtikun, P. (2016). Factor Affecting Individual’s Intention to Repurchase from Online Store in Services Perspective. Journal of Information Systems in Business, 4(2), 1–20. https://doi.org/10.14456/jisb.2016.4

Chang, K.-C. (2018). The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators. International Journal of Innovation, Management and Technology, 5(4), 255–260. https://doi.org/10.7763/IJIMT.2014.V5.523

Chatzoglou, P., Chatzoudes, D., Savvidou, A., Fotiadis, T., & Delias, P. (2022). Factors affecting repurchase intentions in retail shopping: An empirical study. Heliyon, 8(9), e10619. https://doi.org/10.1016/j.heliyon.2022.e10619

Chih, W.-H., & Ren, M. (2020). The Relationships between Website Reputation, Website Quality, and Repeat Purchase Intention: The Moderating Effect of Trust. Open Journal of Social Sciences, 08(03), 507–513. https://doi.org/10.4236/jss.2020.83043

Chiu, C., Chang, C., Cheng, H., & Fang, Y. (2019). Determinants of customer repurchase intention in online shopping. Online Information Review, 33(4), 761–784. https://doi.org/10.1108/14684520910985710

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. Retrieved from https://globalassistant.info/technology-acceptance-model-davis-1989-pdf-download-link-free/

Eisingerich, A. B., & Bell, S. J. (2017). Maintaining customer relationships in high credence services. Journal of Services Marketing, 21(4), 253–262. https://doi.org/10.1108/08876040710758559

Elango, D., & Thansupatpu, V. (2020). The Factors Affecting Local Brand Perfume Packaging on Consumers Purchase Decision in Bangkok. Journal of Management, Economics, and Industrial Organization, 4(2), 59–76. https://doi.org/10.31039/jomeino.2020.4.2.4

Ellitan, L. (2022). Increasing Repurchase Intention Through Experiental Marketing And Customer Satisfaction. International Journal of Research, 9(2), 15–21.

Eze, N. U., Obichukwu, P. U., & Kesharwani, S. (2021). Perceived Usefulness, Perceived Ease of Use in ICT Support and Use for Teachers. IETE Journal of Education, 62(1), 12–20. https://doi.org/10.1080/09747338.2021.1908177

Fortes, N., & Rita, P. (2017). Privacy concerns and online purchasing behaviour: Towards an integrated model. European Research on Management and Business Economics, 22(3), 167–176. https://doi.org/10.1016/j.iedeen.2016.04.002

Gillespie, A. M. (2015). Reliability & maintainability applications in logistics & supply chain. 2015 Annual Reliability and Maintainability Symposium (RAMS), 1–6. https://doi.org/10.1109/RAMS.2015.7105108

Ha, H.-Y., & Janda, S. (2018). The effect of customized information on online purchase intentions. Internet Research, 24(4), 496–519. https://doi.org/10.1108/IntR-06-2013-0107

Halder, S., Attili, V. S. P., & Gupta, V. (2022). Information Privacy Assimilation. International Journal of Digital Strategy, Governance, and Business Transformation, 12(1), 1–17. https://doi.org/10.4018/IJDSGBT.313954

Issarapol, I. (2019). THE FACTORS INFLUENCING PURCHASE INTENTION AND REPURCHASE INTENTION OF THE COSMETIC PRODUCT IN THE ONLINE CHANNEL AND THE OFFLINE CHANNEL IN THAILAND (Mahidol University). Retrieved from https://archive.cm.mahidol.ac.th/bitstream/123456789/3440/1/TP MM.048 2019.pdf

Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2022). Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective. International Journal of Information Management Data Insights, 2(1), 100065. https://doi.org/10.1016/j.jjimei.2022.100065

Joshi, R., Gupte, R., & Saravanan, P. (2018). A Random Forest Approach for Predicting Online Buying Behavior of Indian Customers. Theoretical Economics Letters, 08(03), 448–475. https://doi.org/10.4236/tel.2018.83032

Kasemsap, K. (2018). Facilitating Customer Relationship Management in Modern Business. In Encyclopedia of Information Science and Technology, Fourth Edition (pp. 1594–1604). https://doi.org/10.4018/978-1-5225-2255-3.ch138

Khan, S. A., Liang, Y., Shahzad, S., Khan, S. A., Liang, Y., & Shahzad, S. (2015). An Empirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China. Journal of Service Science and Management, 8(3), 291–305. https://doi.org/10.4236/JSSM.2015.83032

Kim, D. S., Hong, J. B., Nguyen, T. A., Machida, F., Park, J. S., & Trivedi, K. S. (2016). Availability Modeling and Analysis of a Virtualized System Using Stochastic Reward Nets. 2016 IEEE International Conference on Computer and Information Technology (CIT), 210–218. https://doi.org/10.1109/CIT.2016.97

Koh, E. T., & Owen, W. L. (2020). Descriptive Research and Qualitative Research. In Introduction to Nutrition and Health Research (pp. 219–248). https://doi.org/10.1007/978-1-4615-1401-5_12

Li, Y. (2016). Empirical Study of Influential Factors of Online Customers’ Repurchase Intention. IBusiness, 08(03), 48–60. https://doi.org/10.4236/ib.2016.83006

Lukito, S., & Ikhsan, R. B. (2020). Repurchase intention in e-commerce merchants: Practical evidence from college students. Management Science Letters, 3089–3096. https://doi.org/10.5267/j.msl.2020.5.014

Muhthar, N., Jaafar, H. S., & Nasir, S. (2022). Factors Influencing E-Retailer Choice of Courier Service Provider: A Conceptual Paper. International Journal of Academic Research in Business and Social Sciences, 12(11). https://doi.org/10.6007/IJARBSS/v12-i11/15236

Nugroho, M. B. (2018). Customers’ Perception on the Trustworthiness of Electronic Commerce: A Qualitative Study. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

O. Pappas, I., G. Pateli, A., N. Giannakos, M., & Chrissikopoulos, V. (2018). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 42(3), 187–204. https://doi.org/10.1108/IJRDM-03-2012-0034

OECD. (2020). E-commerce in the time of COVID-19. Retrieved from Organisation for Economic Co-operation and Development website: https://www.oecd.org/coronavirus/policy-responses/e-commerce-in-the-time-of-covid-19-3a2b78e8/

Oly Ndubisi, N. (2017). Relationship marketing and customer loyalty. Marketing Intelligence & Planning, 25(1), 98–106. https://doi.org/10.1108/02634500710722425

Pan, H., & Ha, H.-Y. (2022). An Empirical Test of Educational Donors’ Satisfaction Levels in Donating for Education before and after the COVID-19 Era. Sustainability, 14(19), 1–28. https://doi.org/10.3390/su141912874

Park, D.-H., & Lee, J. (2018). eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications, 7(4), 386–398. https://doi.org/10.1016/j.elerap.2007.11.004

Rigo, L., Basso, K., Pauli, J., & Portilio, M. (2022). Affect and cognition as antecedents of patients’ trust in the dentist. Brazilian Journal of Oral Sciences, 21, e227228. https://doi.org/10.20396/bjos.v21i00.8667228

Sekhon, H., Ennew, C., Kharouf, H., & Devlin, J. (2018). Trustworthiness and trust: influences and implications. Journal of Marketing Management, 30(3–4), 409–430. https://doi.org/10.1080/0267257X.2013.842609

Sohrabi Safa, N., Von Solms, R., & Furnell, S. (2016). Information security policy compliance model in organizations. Computers & Security, 56, 70–82. https://doi.org/10.1016/j.cose.2015.10.006

Sudjana, A. R. L., & *Sfenrianto. (2020). A Model of Factors Influencing E-learning Usability in Toastmasters International. International Journal of Recent Technology and Engineering (IJRTE), 8(6), 327–332. https://doi.org/10.35940/ijrte.F7170.038620

TAHAR, A., RIYADH, H. A., SOFYANI, H., & PURNOMO, W. E. (2020). Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness. The Journal of Asian Finance, Economics and Business, 7(9), 537–547. https://doi.org/10.13106/jafeb.2020.vol7.no9.537

Tho, N. X., Lai, M.-T., & Yan, H. (2017). The Effect of Perceived Risk on Repurchase Intention and Word – of – Mouth in the Mobile Telecommunication Market: A Case Study from Vietnam. International Business Research, 10(3), 8. https://doi.org/10.5539/ibr.v10n3p8

Trivedi, D., & Bhatt, A. (2019). ASSESSMENT OF E-SERVICE QUALITY IN ACADEMIC LIBRARIES: MODELS & INNOVATIVE PRACTICE. The Role of Library & Information Services in the New Millennium. Retrieved from www.digiqual.org/about

Vasic, N., Kilibarda, M., & Kaurin, T. (2019). The Influence of Online Shopping Determinants on Customer Satisfaction in the Serbian Market. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 0–0. https://doi.org/10.4067/s0718-18762019000200107

WHO. (2022). WHO Coronavirus (COVID-19) Dashboard | WHO Coronavirus (COVID-19) Dashboard With Vaccination Data. Retrieved November 28, 2022, from World Health Organization website: https://covid19.who.int/

Yang, H.-T., & Yen, G.-F. (2018). Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model. Psychology, 09(02), 260–279. https://doi.org/10.4236/psych.2018.92017

Yu, Z., & Cai, K. (2022). Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles. Systems, 10(5), 162. https://doi.org/10.3390/systems10050162

Zhang, Y., Fang, Y., Wei, K.-K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce—A relationship quality perspective. Information & Management, 48(6), 192–200. https://doi.org/10.1016/j.im.2011.05.003




Bookmark and Share


Copyright (c) 2023 Dinesh Elango, Simon Nnaemeka Ajah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

International Research Journal of Business Studies indexed in:

   
 
Image result for university of Saskatchewan small logo