Article Metrics

Article abstract view : 335 times
PDF full text: 0 times

Factors Influencing Repurchase Intention of Facemasks from Online Platforms

Dinesh Elango, Simon Nnaemeka Ajah


At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.


Covid-19; Facemask; Online; Perceived Quality; Repurchase Intention

Full Text:



Alghareeb, S. (2022). Mobile Banking Adoption among Undergraduate Students in Kuwait University. OALib, 09(06), 1–13.

Alvarez-Risco, A., Quipuzco-Chicata, L., & Escudero-Cipriani, C. (2021). Determinants of online repurchase intention in COVID-19 times: Evidence from an emerging economy. Lecturas de Economía, 1(96), 101–143.

Ashfaq, M., Yun, J., Waheed, A., Khan, M. S., & Farrukh, M. (2019). Customers’ Expectation, Satisfaction, and Repurchase Intention of Used Products Online: Empirical Evidence From China. SAGE Open, 9(2), 1–14.

Bakri, M. H., Sian, L. P., Habidin, N. F., Aziz, N. A. A., & Masrom, N. R. (2021). Determinants affecting customer perceived e-service quality towards e-retailing shopping site in Malaysia. International Journal of Business Excellence, 25(4), 491.

Bodlaj, M., Povše, H., & Vida, I. (2017). Cross-Border Relational Exchange in SMEs: The Impact of Flexibility-Based Trust on Export Performance. Journal of East European Management Studies, 22(2), 199–220.

Borwonputtikun, P. (2016). Factor Affecting Individual’s Intention to Repurchase from Online Store in Services Perspective. Journal of Information Systems in Business, 4(2), 1–20.

Chang, K.-C. (2018). The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators. International Journal of Innovation, Management and Technology, 5(4), 255–260.

Chatzoglou, P., Chatzoudes, D., Savvidou, A., Fotiadis, T., & Delias, P. (2022). Factors affecting repurchase intentions in retail shopping: An empirical study. Heliyon, 8(9), e10619.

Chih, W.-H., & Ren, M. (2020). The Relationships between Website Reputation, Website Quality, and Repeat Purchase Intention: The Moderating Effect of Trust. Open Journal of Social Sciences, 08(03), 507–513.

Chiu, C., Chang, C., Cheng, H., & Fang, Y. (2019). Determinants of customer repurchase intention in online shopping. Online Information Review, 33(4), 761–784.

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. Retrieved from

Eisingerich, A. B., & Bell, S. J. (2017). Maintaining customer relationships in high credence services. Journal of Services Marketing, 21(4), 253–262.

Elango, D., & Thansupatpu, V. (2020). The Factors Affecting Local Brand Perfume Packaging on Consumers Purchase Decision in Bangkok. Journal of Management, Economics, and Industrial Organization, 4(2), 59–76.

Ellitan, L. (2022). Increasing Repurchase Intention Through Experiental Marketing And Customer Satisfaction. International Journal of Research, 9(2), 15–21.

Eze, N. U., Obichukwu, P. U., & Kesharwani, S. (2021). Perceived Usefulness, Perceived Ease of Use in ICT Support and Use for Teachers. IETE Journal of Education, 62(1), 12–20.

Fortes, N., & Rita, P. (2017). Privacy concerns and online purchasing behaviour: Towards an integrated model. European Research on Management and Business Economics, 22(3), 167–176.

Gillespie, A. M. (2015). Reliability & maintainability applications in logistics & supply chain. 2015 Annual Reliability and Maintainability Symposium (RAMS), 1–6.

Ha, H.-Y., & Janda, S. (2018). The effect of customized information on online purchase intentions. Internet Research, 24(4), 496–519.

Halder, S., Attili, V. S. P., & Gupta, V. (2022). Information Privacy Assimilation. International Journal of Digital Strategy, Governance, and Business Transformation, 12(1), 1–17.


Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2022). Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective. International Journal of Information Management Data Insights, 2(1), 100065.

Joshi, R., Gupte, R., & Saravanan, P. (2018). A Random Forest Approach for Predicting Online Buying Behavior of Indian Customers. Theoretical Economics Letters, 08(03), 448–475.

Kasemsap, K. (2018). Facilitating Customer Relationship Management in Modern Business. In Encyclopedia of Information Science and Technology, Fourth Edition (pp. 1594–1604).

Khan, S. A., Liang, Y., Shahzad, S., Khan, S. A., Liang, Y., & Shahzad, S. (2015). An Empirical Study of Perceived Factors Affecting Customer Satisfaction to Re-Purchase Intention in Online Stores in China. Journal of Service Science and Management, 8(3), 291–305.

Kim, D. S., Hong, J. B., Nguyen, T. A., Machida, F., Park, J. S., & Trivedi, K. S. (2016). Availability Modeling and Analysis of a Virtualized System Using Stochastic Reward Nets. 2016 IEEE International Conference on Computer and Information Technology (CIT), 210–218.

Koh, E. T., & Owen, W. L. (2020). Descriptive Research and Qualitative Research. In Introduction to Nutrition and Health Research (pp. 219–248).

Li, Y. (2016). Empirical Study of Influential Factors of Online Customers’ Repurchase Intention. IBusiness, 08(03), 48–60.

Lukito, S., & Ikhsan, R. B. (2020). Repurchase intention in e-commerce merchants: Practical evidence from college students. Management Science Letters, 3089–3096.

Muhthar, N., Jaafar, H. S., & Nasir, S. (2022). Factors Influencing E-Retailer Choice of Courier Service Provider: A Conceptual Paper. International Journal of Academic Research in Business and Social Sciences, 12(11).

Nugroho, M. B. (2018). Customers’ Perception on the Trustworthiness of Electronic Commerce: A Qualitative Study. Journal of Chemical Information and Modeling, 53(9), 1689–1699.

O. Pappas, I., G. Pateli, A., N. Giannakos, M., & Chrissikopoulos, V. (2018). Moderating effects of online shopping experience on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 42(3), 187–204.

OECD. (2020). E-commerce in the time of COVID-19. Retrieved from Organisation for Economic Co-operation and Development website:

Oly Ndubisi, N. (2017). Relationship marketing and customer loyalty. Marketing Intelligence & Planning, 25(1), 98–106.

Pan, H., & Ha, H.-Y. (2022). An Empirical Test of Educational Donors’ Satisfaction Levels in Donating for Education before and after the COVID-19 Era. Sustainability, 14(19), 1–28.

Park, D.-H., & Lee, J. (2018). eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic Commerce Research and Applications, 7(4), 386–398.

Rigo, L., Basso, K., Pauli, J., & Portilio, M. (2022). Affect and cognition as antecedents of patients’ trust in the dentist. Brazilian Journal of Oral Sciences, 21, e227228.

Sekhon, H., Ennew, C., Kharouf, H., & Devlin, J. (2018). Trustworthiness and trust: influences and implications. Journal of Marketing Management, 30(3–4), 409–430.

Sohrabi Safa, N., Von Solms, R., & Furnell, S. (2016). Information security policy compliance model in organizations. Computers & Security, 56, 70–82.

Sudjana, A. R. L., & *Sfenrianto. (2020). A Model of Factors Influencing E-learning Usability in Toastmasters International. International Journal of Recent Technology and Engineering (IJRTE), 8(6), 327–332.

TAHAR, A., RIYADH, H. A., SOFYANI, H., & PURNOMO, W. E. (2020). Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness. The Journal of Asian Finance, Economics and Business, 7(9), 537–547.

Tho, N. X., Lai, M.-T., & Yan, H. (2017). The Effect of Perceived Risk on Repurchase Intention and Word – of – Mouth in the Mobile Telecommunication Market: A Case Study from Vietnam. International Business Research, 10(3), 8.

Trivedi, D., & Bhatt, A. (2019). ASSESSMENT OF E-SERVICE QUALITY IN ACADEMIC LIBRARIES: MODELS & INNOVATIVE PRACTICE. The Role of Library & Information Services in the New Millennium. Retrieved from

Vasic, N., Kilibarda, M., & Kaurin, T. (2019). The Influence of Online Shopping Determinants on Customer Satisfaction in the Serbian Market. Journal of Theoretical and Applied Electronic Commerce Research, 14(2), 0–0.

WHO. (2022). WHO Coronavirus (COVID-19) Dashboard | WHO Coronavirus (COVID-19) Dashboard With Vaccination Data. Retrieved November 28, 2022, from World Health Organization website:

Yang, H.-T., & Yen, G.-F. (2018). Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model. Psychology, 09(02), 260–279.

Yu, Z., & Cai, K. (2022). Perceived Risks toward In-Vehicle Infotainment Data Services on Intelligent Connected Vehicles. Systems, 10(5), 162.

Zhang, Y., Fang, Y., Wei, K.-K., Ramsey, E., McCole, P., & Chen, H. (2011). Repurchase intention in B2C e-commerce—A relationship quality perspective. Information & Management, 48(6), 192–200.

Copyright (c) 2023 Dinesh Elango, Simon Nnaemeka Ajah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

International Research Journal of Business Studies has been covered by the following services:

Image result for university of Saskatchewan small logo