Article Metrics

Article abstract view : 1412 times
PDF full text: 0 times

Recognize The Fierce Competition in The Fast Fashion Industry

Anpel Rizaldy, Supiansyah Supiansyah

Abstract


Inditex, Fast Retailing Co. Ltd, Gap Inc, Hennes & Mauritz AB, and Urban Outfitters Inc are world-famous industries that make fashion brand that adopts the fast fashion industry system. This article will discuss market competition in the fast fashion industry using Porter's five forces model. The analysis was carried out using descriptive qualitative methods on five samples of the fast fashion industry within a competitive market, E.g., Inditex (ZARA), Fast Retailing Co. Ltd (UNIQLO), Gap Inc (GAP), Hennes & Mauritz AB (H&M), and Urban Outfitters Inc (Urban Outfitters). That way, we will understand how difficult the competition is in the fast fashion industry environment and where able to use the analytical approach to measure competition analysis for other industries

Keywords


Porter's Five Forces

Full Text:

PDF

References


Rufaidah, Popy. (2012). Manajemen Strategik. Bandung: humaniora.

Isabelle, Diane., Kevin, Horak., Sarah, McKinnon., & Chiara, Palumbo. (2020). Is Porter's Five Forces Framework Still Relevant? A study of the capital/labour intensity continuum via mining and IT industries. Technology Innovation Management Review, Volume 10, Issue 6.

Rachapila, Tanakorn., & Sittha, Jansirisak. (2013). Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry. International Journal of Business and Social Research (IJBSR), Volume -3, No.-3.

Pamungkas, Damar Purba. (2016). Analisis Competitive force dan Competitive Strategy Sistem Informasi Kuliner di Indonesia (Studi Kasus:Kulina.id). Jurnal Electronics, Informatics, and Vocational Education (ELINVO), Volume 1, Number 2.

Apriyanti, Eka. (2021). Marketing Strategy Using Porter's Five Force Model Approach: A Case Study of PT M-150 Indonesia. Open Access Indonesia Journal of Social Sciences, Volume 4, Issue 2.

Goyal, Anchit. (2020). A Critical Analysis of Porter’s 5 Forces Model of Competitive Advantage. Journal of Emerging Technologies and Innovative Research, Volume 7, Issue 7.

Brujil, Gerard H. (2018). The Relevance Of Porter’s Five Forces In Today’s Innovative And Changing Business Environment. SSRN Electronic Journal.

Dobbs, Michael E. (2014). Guidelines for applying Porter’s five forces framework: a set of industry analysis templates. Emerald Group Publishing Limited Competitiveness Review Vol. 24, No. 1, pp. 32-45.

Dulčić, Želimir., Vladimir, Gnjidić., & Nikša, Alfirevi. (2012). From five competitive forces to five collaborative forces: revised view on industry structure-firm interrelationship. Elsevier: Procedia - Social and Behavioral Sciences, Volume 58, Pages 1077-1084.

Nidia, Chanifathin., & Suhartini, Ratna. (2020). Dampak Fast Fashion dan Peran Desainer Dalam Menciptakan Sustainable Fashion. e-Journal Volume 09, Nomor 2, Edisi Yudisium Periode Agustus 2020, Hal 157-166.

Kornelis, Yudi. (2022). Fenomena Industri Fast Fashion Kajian Hukum Perspektif Kekayaan Intelektual Indonesia. e-Journal Komunikasi Yustisia Universitas Pendidikan Ganesha Program Studi Ilmu Hukum, Volume 5, Nomor 1.

Stock - Tokyo. (2022, September 19). Fast Retailing Co., Ltd. (9983) Financial Summary. Retrieved From the Investing.com - Stock Market Quotes & Financial News website: https://www.investing.com/equities/fast-retailing-co.,-ltd.

Stock - Madrid. (2022, September 19). Industria de Diseno Textil SA (ITX) Financial Summary. Retrieved From the Investing.com - Stock Market Quotes & Financial News website: https://www.investing.com/equities/inditex.

Stock - NYSE. (2022, September 19). Gap Inc (GPS) Financial Summary. Retrieved From the Investing.com - Stock Market Quotes & Financial News website: https://www.investing.com/equities/gap.inc.

Stock - Stockholm. (2022, September 19). H&M Hennes & Mauritz AB B (HMb) Financial Summary. Retrieved From the Investing.com - Stock Market Quotes & Financial News website: https://www.investing.com/equities/hennes---mauritz.

Stock - NASDAQ. (2022, September 19). Urban Outfitters Inc (URBN) Financial Summary. Retrieved From the Investing.com - Stock Market Quotes & Financial News website: https://www.investing.com/equities/urban-outfitters.






Copyright (c) 2023 Anpel Rizaldy, Supiansyah

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

International Research Journal of Business Studies has been covered by the following services:

   
  
Image result for university of Saskatchewan small logo