Dayani, Rahman, Department of Management, the University of Mataram. Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia
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Vol 15, No 1 (2022): April - July 2022 - Articles
Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective
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